Next time you're wondering why pharmaceuticals cost so much, and why we just decided to spend so much on a prescription drug bill, remember this quote:

"Prosecutors said Warner-Lambert turned Neurontin into a blockbuster drug with tactics like paying doctors to listen to pitches for unapproved uses and treating them to luxury trips to Hawaii, Florida or the 1996 Olympics in Atlanta. One doctor received almost $308,000 to tout Neurontin at conferences."

Unless advertising spending is brought under control, don't expect this sort of corrupt marketing practice to change.