I've tolerated a lot of annoying ads, as have we all. The seizure inducing ads that flashed between opposite colors; the "congratulations, you are customer #100000" popups; the Netflicks pop-click ads; And those frickin' Lower My Bills ads with the dancing people, and the witches, and especially the striking cobra just about drove me nuts.
Well I've been pushed over the edge, this time, by those Skype ads. Seriously, how do any news websites expect you to read an article about apiculture in Argentina with someone making annoying faces at you in crisp, high resolution video?
Advertisers, you've lost me -- I will never again use a web browser without ad blocking software installed. I'm installing Safari AdBlock as I type. Cerf willing, I will never see another ad (except on Daily Kos and similar sites, where I've enabled ads to support their revenue stream).